You can easily create an extensive list of every available technique or technology regarding digital marketing strategies. While you are likely to find many suggestions that all or even some digital marketing strategies seem better than others, which ones are the most crucial?
Digital marketing has unquestionably reached a significant peak worldwide, eliminating traditional marketing methods. If you are running a business and are looking to compete or prove your worth in this digital landscape of 2020, focusing all your attention on ten specific areas is your best bet.
Here’s a list of 10 digital marketing tactics and techniques that you must implement in your business in 2020:
1-SEO
There is nothing more crucial to digital marketing than search engine optimization (SEO), which will perplex you with its constant complexity. Undoubtedly, Google’s algorithms can still seem confusing, but you can better understand how they work when you work with the idea.
Having an expert to handle SEO for you will work to your advantage. This is because hiring a pro will help you succeed. While you can improve your knowledge of some fundamentals, you will want someone with hands-on experience and the skills to help you recognize which strategies will work best for your business.
2-Blogging
When expanding your business reach, creating more content for your brand through blogging is good. A unique digital marketing strategy, blogging will help establish your business’s reliability.
Using a free or low-priced website tool to create your website is your most intelligent move. Posting content once a week will help boost your brand’s online presence considerably. It will help build trust between your business and the customer.
It is entirely at your discretion whether you’d like to write blog posts yourself or allow guest bloggers to create unique and captivating content for your brand. Ensure you include a CTA (Call to Action) in your blog posts for visitors to subscribe. Also, receiving emails is the best way to collect leads for your brand.
3-Search Engine Marketing
Are you new to search engine marketing? If so, you will notice it online, abbreviated as SEM. It is a form of Internet marketing where you can boost your SERPs (Search Engine Result Pages) through paid advertising. You’ll want to work with an expert who can help you in this field, especially one who has worked with Google Ads and search/display ads. In the case of Google Ads, you will want to educate yourself on how the process works.
Google makes Google Ads easy to use, as they pay attention to customization. They allow you to select whether you want in-app mobile ads, YouTube video ads, graphic display ads, or text-based search ads. All of these will depend on the style of your business and the customers you are targeting to reach.
4-Local Search Marketing
Over the past few years, you have been seeing a lot of attention to local search marketing. It will instead continue to be indispensable in the coming decade. This is because local businesses understand the value of being found by local customers. To get started with local search marketing, you can make the most of the gifts from Google.
Through GMB (short for Google My Business), your listing will show up the moment someone does a Google search based on the user’s keywords. This incorporates your business appearing on Google Maps. Google makes it much easier to update your listing, so everything is updated.
5-Content Marketing
As one of the finest digital marketing examples, content marketing is a massive part of enticing a targeted audience. What’s more vital about content marketing is that you must make the content useful, relevant, and consistent to make it worth it to all those who rely on it.
Considering the present situation, it is easy to see why you need to focus all your attention on creating content that can resolve pain points. Using shortcuts or black hat SEO techniques to make it to the top of major search engines won’t work in your favor. Google’s watchful eye keeps a check on everything. To make content marketing work well for your business, focus on mobile content, influencer marketing, native advertising, etc.
6-Responsive Web Design
Reaching customers by mobile is, by and large, the standard now, which will continue into the coming decade. Making your website consistent with mobile screens is one of the most imperative parts of digital marketing. And the only way you can make it work to your advantage is through responsive web design.
With responsive programming, it is easier for you to make your site automatically complement mobile screens. While you have to partner with an experienced and competent web designer to make it happen, you will also want an SEO specialist for another aspect of responsive web design. AMP (Accelerated Mobile Pages) is a new open-source code helping to make mobile web pages load swiftly.
Google gives preference to all the websites using this, so you better avoid taking it lightly. It is helpful if you have a publishing website or post content to your site at regular intervals.
7-Email Marketing
You may have done email marketing, but how effectively is it helping you reach your planned targets at the right time? Email marketing is the most fantastic tool that’s bound to work in your favor when generating more leads than possible through any other marketing method. Also, you can enhance your sales as well as conversion rates.
Are you already spending several hundred dollars on other digital marketing methods? If that’s the case, it is time to switch to email marketing – one of the best methods that doesn’t cost an arm and a leg. Sometimes, it is free of charge unless outsourced services are used.
Since you merge it with other media, it is also one of the most incorporated marketing methods. Email marketing, one of the types of digital marketing, helps you reduce your sales cycles when using appealing content.
8-Influencer Marketing
Have you ever thought about how you can make the most of the digital marketing campaign without breaking into your bank account? While you can save considerable money using email marketing techniques, hiring influencers will help you reap the same benefits.
If you think hiring influencers for brand promotion online is all about hiring a celebrity, you need to rethink. Being a prominent person on social media does not always have to mean being a known face. It can be someone with plenty of followers and a good product promotion track record.
Do a little research so you can identify top influencers. Consider doing this by carrying out hashtag searches on Twitter so you can see what people say about topics for your industry. Reach out to influencers you come across on social media and ask them if they would be interested in creating awareness about your brand.
While some may offer to do it in exchange for complimentary products, others will charge a fee for services rendered. Track your results to ensure the best ROI (return on investment).
9-Revisiting Your Landing Pages
Have you created a landing page as part of your digital marketing campaign? If you already have, are you sure all those prospects who visited earlier will come back?
Every marketing expert restates how the landing page is treated as the core of successful inbound marketing. The main problem is your landing page could be more appealing right now. Solving this comes down to web design, such as where you place your CTA (Call to Action) and advertising.
It goes beyond what you place on the site. However, you will likely invest in PPC (pay-per-click) advertising to place ads on your website concerning digital platforms. For CTAs, please make sure that you include on your homepage keeping from complexities.
10-Video
More and more content consumers prefer video more than any other visual medium. YouTube is where many people post their videos with content that seems compelling to users. Successful video marketing can signify a behind-the-scenes tour of your business or testimonials to disclose the human side of your brand. This means focusing on one major trend in video marketing, i.e., Storytelling.
2020 has been an unusual year for businesses worldwide due to the Covid-19 pandemic. Keeping your business active and thriving depends on being online, accessible, and visible. To achieve these goals for the remainder of 2020 and future of digital marketing for 2021, contact Search Engine Projects
