B2B Marketing

Business-to-business (B2B) marketing refers to the strategies and practices employed by companies that sell products or services to other businesses rather than directly to consumers (B2C). This type of marketing addresses the needs, interests, and challenges of individuals making purchases on behalf of, or for, their organization (such as businesses, government bodies, and non-profit organizations).

B2B marketing typically involves more complex processes and relationships than consumer marketing because the purchasing decisions in a B2B context are usually made by multiple people within a company and can require longer sales cycles and more significant transactions.

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