A mobile app is a software application for use on mobile devices, like cell phones and tablets rather than desktop or laptop computers. Mobile applications frequently serve to provide users with similar services to those accessed on PCs.
New Apple Privacy Changes Mobile Advertising Strategies
The iOS 14.5 framework has brought one of the biggest transformations in Apple’s privacy features. Released on 26th April, this new feature is defined as “App-tracking transparency (ATT)” The company decided to maximize customers’ privacy to address the growing concerns around privacy and security issues.