Five Reasons Why You Should Work with Yelp Advertising Partners

How Much Does It Cost? Small business owners have different opinions regarding the Yelp business directory. Some business owners hate or love Yelp. Regardless of the love-or-hate relationship, when it comes to client reviews, Yelp is the king.

At least in the USA, Yelp has a large audience looking to buy in mind. Why do you need to work with Yelp Advertising Partners if you decide to start Advertising on Yelp?

Yelp Advertising Partners Summit Apalooza-San Diego, CA 2024

What is Yelp?

Yelp was founded in 2004 in San Francisco, California. Yelp is one of the most popular online directories for discovering local businesses in the USA, ranging from restaurants, hair salons, attorneys, doctors, plumbers, and pet shops.

As of the second quarter of 2019, Yelp reported having a monthly average of 61.8 million unique visitors via desktop computers and 76.7 million unique visitors via its mobile website. As of June 30, 2019, Yelp stated on its “Investor Relations” page that it had 192 million reviews. Many visitors access the platform through its mobile web pages and applications.

Yelp‘s platform offers business listings that allow customers to provide reviews on products and services.

These reviews help visitors decide which business to work with. For many small to mid-size companies, Yelp reviews make or break their overall client acquisition.

Yelp is one of the most reliable ways small businesses can manage their online presence and grow their reach.

For many business owners, dealing with Yelp is a challenging task. Logging into their business back office, fixing all their business information, and adding pictures and videos are all time-consuming tasks.

What is Yelp Advertising Partners?

Yelp started a new program called Yelp Advertising Partners in 2019. Yelp chose a small group of consultants or digital marketing firms to work with. These partners develop and use Yelp’s best strategies to help small businesses target local audiences through Yelp.

Benefits of choosing Yelp Advertising Partners vs. Yelp Sales Team

When working with Yelp Advertising Partner, you have a one-to-one business relationship. Your Yelp Advertising Partner can update your portfolio and share Yelp analytics about your Yelp performance monthly. Intelligent and agile Yelp Advertising Partners are always proactive in asking and modifying your budget based on data and available spots that your business can take advantage of Yelp.

As a business owner, you should work with Yelp Advertising Partners for several reasons, but let us quickly examine ten.

1. Helps Your Business Save Time

You save time when you work with Yelp Advertising Partners for your business. Running and optimizing business campaigns by yourself would cost you not only a lot of time but also a lot of money. The majority of business owners hardly ever update their business page on Yelp.

2. Yelp Advertising Partners Provide Comprehensive Reporting

By working with Yelp Advertising Partners, they provide detailed reporting that helps to grow your business on Yelp.

These reports provide all the necessary information about ad performance and improvement. You can easily engage metrics like user view, clicks for directions, and initiated phone calls, which Yelp generates. The comprehensive reporting that Yelp Advertising Partners provides helps enhance the quality of business decisions. It also ensures that all your business information and location(s) are accurate, making it easy for customers to find you.

3. Yelp Advertising Partners Inform You About Promotional Offers

When you work with Yelp Advertising Partners, you will be informed faster about Yelp promotional offers about advertising products and services than when you work with the Yelp Sales Team. Usually, Yelp Advertising Partners serves a smaller number of clients. On the other hand, the Yelp Sales Team works with many clients daily.

Yelp also provides a lot of exclusive promotional offers and discounts through its partners. One of the promotional offers is the “Boost Offer,” an additional ad budget that allows Yelp Advertising Partners to run a parallel ad to improve the ad’s conversion rate.

These promotional offers help you work with a cost-effective budget to run quality campaigns.

4. Yelp Advertising Partners Help You with Customer Issues

Yelp Advertising Partners Are Not Allowed to Add, Request, or Remove Any Bad or Good Reviews.

To secure the loyalty of your customers, there has to be a structure that responds to the customer’s issues.

Yelp Advertising Partners provides that structure and ensures timely responses to customers’ complaints. They also ensure that customers are kept informed concerning changes and updates within the business.

A Yelp Advertising Partner is trained in customer relations and can solve issues, questions, or concerns. By using the expertise of a Yelp Advertising Partner, you will be more aware of how to respond to your customer’s responses politely and passively.

5. They Help You Maximize What Yelp Has to Offer

By working with Yelp Advertising Partners, you can maximize your Yelp performance.
Yelp Advertising Partners will ensure that all the client’s business page fields have the right keywords, add professional images, update accurate hours of operation, and update the client’s biography. All these factors will make it possible to improve the search results on Yelp and receive more customer engagement.

Conclusion:

According to Nielsen, 79% of Yelp visitors make a purchase within a week after searching for a business.

If you have a business that follows one of the following criteria, then Yelp is one of the best places to advertise your business online:

Your business is selling to the end-user (Business-to-Consumer or B2C)
Your business is located in the USA
Your competition is advertising on Yelp
The advertising cost for PPC (Pay Per Click) in Google is much higher than compared to Yelp

Search Engine Projects is one of the leading agency partners in the Yelp Advertising Partners Program. With the ability to sell and manage Yelp ads directly, Search Engine Projects can help clients through increased campaign flexibility and centralization.

As a Yelp Advertising Partner, Search Engine Projects offers white-glove service, access to powerful campaign tools, and cost-effective profile enhancements on the client’s Yelp page.

Search Engine Projects offers the following services as Yelp Advertising Partners for its clients:

White-Glove Services:

Direct access to the Yelp support team
Campaign flexibility with month-to-month programs
CPC promotion eligibility (limited to first-time Yelp advertisers or a business that has delayed ads for six months)
Access to exclusive partner events and training

Powerful Campaign Tools: