Modern businesses now use marketing automation and the CRM system to understand their prospects and customers. You may be actively involved in using social media technology or sending content to your audience on time, but what if your customers are scattered worldwide?
Could you let me know if you are sure you are getting your message delivered across the globe?
That calls for website translation services. If you haven’t got your website translated, you are missing a lot of customer interactions. It is excellent that you have your business website running, but it is the right time for you to move to the next level and work on the localization of your website.
If you are wondering why you need website translation, take a look at the ways that can help you in performing global marketing:
If Your Business is Global, Then You Need Localization
If you already have a global presence, people from other countries might already be visiting your website. In that case, check the percentage of customers from foreign countries that speak different languages. You should measure the traffic you will get if you have content displayed on your website in their native language. You must translate your website into different languages to engage more customers.
Speaking to Customers in their Language
All businesses are talking about customization and personalization today, but only a few pay close attention to language. Studies show that when you speak to someone in their native language, the likelihood that they will make a purchase is higher.
Local Content and User Experience
If you talk to a user experience designer, he will probably speak about local preferences when designing the website. The way a customer makes a purchase significantly depends on his culture and language. By reviewing the web traffic data by country, you will see how users from different places are drawn to your website based on different types of content.
Higher Customer Satisfaction with In-Language Content
Some people think, what’s the big deal? Most of the audience knows English, so why translate the content? Well, the truth is that customers would like the effort of translating the content into their native languages. They will not have to worry about the language barrier anymore. The focus of the customers would be your brand and product experience.
Competitors are Already Doing It
There is no way you can slack off when it comes to website translation because competitors are already doing it. The number of companies that are translating their websites is rising each day. If you are slacking off, then you are letting your competitors get away with a larger market share.
Localization is a complicated matter; if you want to gain global market share, you need a company to rely on. Search Engine Projects offers website translation and localization in Orange County, CA. You can contact us at 888-669-6961 for more information. You can learn how they can help you in optimizing your global presence.
